Rich the Kid
A rap entrepreneur who turned viral hits and savvy collaborations into a self-made empire, defining the sound of late-2010s trap.
Born 1992 (age 34)·American rapper·Birthday: July 13·Millennials
Biography
Rich the Kid didn't just make music; he built a brand. Emerging from the mixtape hustle, the Queens-born, Atlanta-based artist became a central node in the rap industry's social and commercial network. His breakthrough came with the minimalist, hypnotic hit 'Plug Walk,' a track that dominated streaming platforms and cemented his formula: catchy, uncomplicated hooks over booming 808s. More than a solo act, he positioned himself as a collaborative force and a label head, founding Rich Forever Music and working with artists like Juice WRLD and YoungBoy Never Broke Again. His albums, including the chart-topping 'The World Is Yours,' played like audacious victory laps, documenting a life of fast cars, designer clothes, and business moves. He represents a specific modern archetype: the rapper as both content creator and CEO, mastering the art of visibility as much as the art of the verse.
Millennials
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Rich was born in 1992, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
#1 When Rich Was Born
The biggest hits of 1992
#1 Movie
Aladdin
Best Picture
Unforgiven
#1 TV Show
60 Minutes
Rich's Life & Times
The world at every milestone
1992Born
LA riots after Rodney King verdict
Gas: $1.13/galHome: $84,300Min wage: $4.25/hrPresident: George H.W. Bush"End of the Road" — Boyz II MenBest Picture: Unforgiven
1997Started school
Princess Diana dies in Paris car crash; Harry Potter published
Gas: $1.23/galHome: $104,100Min wage: $5.15/hrPresident: Bill Clinton"Candle in the Wind 1997" — Elton JohnBest Picture: Titanic
2005Became a teenager
Hurricane Katrina devastates New Orleans; YouTube launches
Gas: $2.30/galHome: $167,500Min wage: $5.15/hrPresident: George W. Bush"We Belong Together" — Mariah CareyBest Picture: Crash
2008Could drive
Barack Obama elected first Black US president; financial crisis
Gas: $3.27/galHome: $153,100Min wage: $6.55/hrPresident: George W. Bush"Low" — Flo RidaBest Picture: Slumdog Millionaire
2010Could vote
Deepwater Horizon oil spill; iPad launched
Gas: $2.79/galHome: $147,800Min wage: $7.25/hrPresident: Barack Obama"Tik Tok" — KeshaBest Picture: The King's Speech
2013Turned 21
Edward Snowden reveals NSA surveillance programs
Gas: $3.53/galHome: $152,800Min wage: $7.25/hrPresident: Barack Obama"Thrift Shop" — Macklemore & Ryan LewisBest Picture: 12 Years a Slave
2022Turned 30
Russia invades Ukraine; Queen Elizabeth II dies
Gas: $3.97/galHome: $348,700Min wage: $7.25/hrPresident: Joe Biden"As It Was" — Harry StylesBest Picture: Everything Everywhere All at Once
2026Age 34 today
Gas: $3.91/galPresident: Donald Trump
Key Achievements
- His debut studio album, 'The World Is Yours' (2018), peaked at number two on the Billboard 200 chart.
- The single 'Plug Walk' was certified quadruple platinum by the RIAA and became a global viral sensation.
- Founded his own record label and collective, Rich Forever Music, in 2016.
- Collaborative mixtape 'Nobody Safe' with YoungBoy Never Broke Again debuted in the top 10 of the Billboard 200.
Did You Know?
He is of Haitian descent.
Before music, he reportedly imported and sold sneakers and clothing.
His song 'New Freezer' features a verse from Kendrick Lamar.
He has a son named Dimitri Roger II.
“I got rich off the plug, that's a plug walk.”
