
A rap entrepreneur who turned viral hits and savvy collaborations into a self-made empire, defining the sound of late-2010s trap.
Rich the Kid released 'Plug Walk' in 2018, a minimalist, hypnotic track that dominated streaming platforms and defined his formula: catchy, uncomplicated hooks over booming 808s. Born in Queens in 1992 and based in Atlanta, the rapper built a brand from the mixtape hustle. He founded Rich Forever Music and collaborated with artists like Juice WRLD and YoungBoy Never Broke Again. His albums, including the chart-topping 'The World Is Yours,' played like audacious victory laps, documenting fast cars, designer clothes, and business moves. Rich the Kid positioned himself as both a solo act and a collaborative force, mastering visibility as a content creator and CEO.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Rich was born in 1992, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1992
#1 Movie
Aladdin
Best Picture
Unforgiven
#1 TV Show
60 Minutes
The world at every milestone
LA riots after Rodney King verdict
Princess Diana dies in Paris car crash; Harry Potter published
Hurricane Katrina devastates New Orleans; YouTube launches
Barack Obama elected first Black US president; financial crisis
Deepwater Horizon oil spill; iPad launched
Edward Snowden reveals NSA surveillance programs
Russia invades Ukraine; Queen Elizabeth II dies
He is of Haitian descent.
Before music, he reportedly imported and sold sneakers and clothing.
His song 'New Freezer' features a verse from Kendrick Lamar.
He has a son named Dimitri Roger II.
“I got rich off the plug, that's a plug walk.”