

A rapper from Baton Rouge whose raw, emotive storytelling and relentless work ethic generated a massive, dedicated following outside the traditional music industry machine.
YoungBoy Never Broke Again's music is a direct transmission from a life of intensity. Hailing from Baton Rouge, Louisiana, Kentrell Gaulden began releasing music online as a teenager, his voice already carrying a weathered grit that conveyed struggle and street wisdom far beyond his years. His rise was organic and explosive, fueled by a staggering output of mixtapes and a visceral connection with listeners on platforms like YouTube. His songs, often recorded with minimal production, are diaristic entries detailing pain, loyalty, and the pressures of his environment. Despite minimal radio support or mainstream media fanfare, he has repeatedly dominated streaming charts, demonstrating a fanbase that operates in its own powerful ecosystem. His career has unfolded alongside significant legal challenges, creating a complex figure whose art and life are inextricably linked, making him one of the most compelling and commercially successful artists of his generation.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
YoungBoy was born in 1999, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1999
#1 Movie
Star Wars: Episode I
Best Picture
American Beauty
#1 TV Show
ER
The world at every milestone
Columbine shooting; Y2K panic builds
Indian Ocean tsunami kills over 230,000
Curiosity rover lands on Mars; Sandy Hook shooting
Paris climate agreement; same-sex marriage legalized in the US
#MeToo movement; solar eclipse crosses the US
COVID-19 pandemic shuts down the world
He taught himself how to play piano and often creates his own melodies.
He has a large collection of tattoos, many of which are portraits of family members.
A significant portion of his music videos are filmed in his hometown of Baton Rouge.
He became a father for the first time at the age of 17.
“I just speak what's on my mind. I don't try to make it sound cool or nothin'.”