
A Uruguayan goal-poacher who found legendary status in Mexico after a solid European career.
Iván Alonso won the Liga MX golden boot twice after turning thirty, scoring relentlessly for Toluca. The Uruguayan striker started his career in Uruguay, then played in Spain for Alavés and Espanyol, where he showed clever movement in the box. His move to Mexico unlocked his most prolific form. In his thirties, he forged a deadly partnership with Chilean veteran Vicente Sánchez and became a fan idol through clutch performances. After retiring, he moved into management, first as sporting director back at Toluca, then at Cruz Azul, where he now shapes squad strategy.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Iván was born in 1979, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1979
#1 Movie
Kramer vs. Kramer
Best Picture
Kramer vs. Kramer
#1 TV Show
Laverne & Shirley
The world at every milestone
Iran hostage crisis begins; Three Mile Island accident
Apple Macintosh introduced
LA riots after Rodney King verdict
Oklahoma City bombing; Windows 95 released
Princess Diana dies in Paris car crash; Harry Potter published
Y2K passes without incident; contested Bush-Gore election
Michael Jackson dies; Bitcoin created
First image of a black hole; Hong Kong protests
His younger brother, Matías Alonso, is also a professional footballer.
He scored a hat-trick in a famous 4-3 comeback win for Toluca against Cruz Azul, the club he now works for.
He holds both Uruguayan and Spanish citizenship.
He began his career at the famous Uruguayan club Wanderers.
“A striker must always be thinking two steps ahead of the defender.”