

A teen idol who shot to fame as a teenage spy, his early promise in film was shadowed by the intense glare of Hollywood's spotlight.
Alex Pettyfer stepped onto the global stage almost overnight, plucked from British television and school plays to become Alex Rider in 2006's 'Stormbreaker.' That role, for which he earned award nominations, cemented him as a fresh-faced action hero for a generation. Yet, navigating Hollywood in his late teens and twenties proved a complex journey, with high-profile roles in 'I Am Number Four' and 'Magic Mike' juxtaposed against a deliberate retreat from the industry's mainstream frenzy. In recent years, Pettyfer has shifted focus behind the camera, directing and producing, suggesting a career being thoughtfully remade on his own terms away from the early whirlwind.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Alex was born in 1990, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1990
#1 Movie
Home Alone
Best Picture
Dances with Wolves
#1 TV Show
Roseanne
The world at every milestone
Hubble Space Telescope launched; Germany reunifies
Oklahoma City bombing; Windows 95 released
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Barack Obama elected first Black US president; financial crisis
Osama bin Laden killed; Arab Spring sweeps the Middle East
COVID-19 pandemic shuts down the world
He turned down the lead role in the 'Twilight' film series, which later went to Robert Pattinson.
He was a successful fashion model in his early teens, fronting campaigns for brands like Burberry.
His godmother is the English actress and singer Samantha Fox.
“I was a kid who was given an opportunity, and I took it.”