

The energetic synth player whose shout of 'Monster!' helped propel a Welsh rock band to unexpected UK chart success.
Alex Pennie shot into the British public consciousness in 2006 as the hyperkinetic keyboardist and backing vocalist for the Automatic. The band's breakout hit, 'Monster,' was defined by Pennie's shouted, punk-inflected chorus, creating a jarring and unforgettable counterpoint to the track's dance-rock groove. That single drove their debut album, 'Not Accepted Anywhere,' into the UK Top 3, capturing the frenetic energy of the mid-2000s indie scene. Pennie's stage presence, marked by frantic energy and a distinctive bleached-blond hairstyle, became a signature part of the band's live act. His tenure with the Automatic was relatively brief, however; he departed in 2007, just as the whirlwind of fame began to settle. He later channeled his musical drive into the post-hardcore project Goodtime Boys, demonstrating a shift toward a heavier, more emotionally raw sound and proving his artistic interests extended far beyond the pop-punk of his initial fame.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Alex was born in 1985, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1985
#1 Movie
Back to the Future
Best Picture
Out of Africa
#1 TV Show
Dynasty
The world at every milestone
Live Aid concerts raise money for Ethiopian famine
Hubble Space Telescope launched; Germany reunifies
Google founded; Clinton impeachment
September 11 attacks transform the world
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Paris climate agreement; same-sex marriage legalized in the US
AI agents go mainstream
He left the Automatic reportedly due to creative differences and a desire to pursue different musical directions.
The shouted 'Monster!' part in the song was initially a joke during rehearsal that the band decided to keep.
He studied at the University of Wales, Newport.
After Goodtime Boys, he has maintained a lower public profile regarding music.
“I screamed 'What's that coming over the hill?' and it changed my life.”