
A Mexican aristocrat of the ring who used his legitimate martial arts pedigree to become a hated, yet decorated, world champion in WWE.
José Alberto Rodríguez won the WWE Championship, the World Heavyweight Championship, and the Money in the Bank contract within his first two years on the main roster. The son of luchador Dos Caras, he was an amateur wrestler and mixed martial artist before entering WWE in 2010. He arrived in luxury cars, playing a wealthy, arrogant aristocrat from Mexico who looked down on American audiences. The gimmick generated strong reactions from crowds. His runs in WWE, Impact Wrestling, and other promotions brought championship gold and backstage controversy. He was a polarizing force in sports entertainment.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Alberto was born in 1977, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1977
#1 Movie
Star Wars
Best Picture
Annie Hall
#1 TV Show
Happy Days
The world at every milestone
Star Wars premieres; Elvis dies
Michael Jackson releases Thriller
Hubble Space Telescope launched; Germany reunifies
European Union officially established
Oklahoma City bombing; Windows 95 released
Google founded; Clinton impeachment
iPhone released; Great Recession begins
#MeToo movement; solar eclipse crosses the US
He represented Mexico in Greco-Roman wrestling at the 1997 Pan American Games.
Before WWE, he fought in MMA for the Pride Fighting Championships and Deep promotions in Japan.
His uncle is the famous luchador Mil Máscaras.
He was the first person to win both the Royal Rumble and the Money in the Bank ladder match in the same year (2011).
“I am the Mexican Aristocrat, and I don't need your cheers; I need your silence.”