

The Pittsburgh rapper turned stoner anthem 'Black and Yellow' into a global smash, defining a laid-back, party-ready generation.
Cameron Thomaz, who adopted the name Wiz Khalifa, built an empire from the ground up in his hometown of Pittsburgh. His early mixtapes, full of clever wordplay over smooth, sample-heavy beats, cultivated a dedicated online following. This grassroots hustle led to a major label deal, but his true breakthrough was a love letter to his city's sports colors: 'Black and Yellow' became an inescapable phenomenon, a victory chant that transcended rap. Khalifa doubled down on his persona—the charismatic, weed-loving everyman—and parlayed that into sustained success through albums, tours, and his own cannabis brand. More than just a hitmaker, he represents a specific business-savvy, lifestyle-oriented approach to hip-hop, maintaining a direct connection with fans who grew up with his chill, confident vibe.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Wiz was born in 1987, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1987
#1 Movie
Three Men and a Baby
Best Picture
The Last Emperor
#1 TV Show
The Cosby Show
The world at every milestone
Black Monday stock market crash
LA riots after Rodney King verdict
Y2K passes without incident; contested Bush-Gore election
US invades Iraq; Human Genome Project completed
Hurricane Katrina devastates New Orleans; YouTube launches
Barack Obama elected first Black US president; financial crisis
#MeToo movement; solar eclipse crosses the US
His stage name is derived from 'wiz' meaning wisdom and 'Khalifa', the Arabic word for successor.
He has a large tattoo of Pittsburgh Steelers legend Mean Joe Greene on his leg.
He was a student at the University of Pittsburgh's School of Arts and Sciences before focusing on music full-time.
“Work hard, play hard, and always be yourself.”