

A journeyman striker with a nose for goal, he found his most prolific form in Spanish football with Real Sociedad.
Willian José's career is a map of Brazilian football's export network, marked by steady production rather than flashy superstardom. After early years in Brazil, he moved to Europe, with stops in Portugal and Spain, where his robust frame and reliable finishing eventually found a perfect home at Real Sociedad. In San Sebastián, he evolved from a squad player into a consistent goal threat, forming a formidable partnership with fellow forwards and becoming a fan favorite for his work ethic and clutch performances. His path wasn't a straight line to glory—it included loan spells at clubs like Wolves and Betis—but through it all, he maintained a striker's instinct, proving that effective centre-forward play doesn't always require the brightest spotlight.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Willian was born in 1991, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1991
#1 Movie
Terminator 2: Judgment Day
Best Picture
The Silence of the Lambs
#1 TV Show
Cheers
The world at every milestone
Soviet Union dissolves; World Wide Web goes public
Dolly the sheep cloned
Indian Ocean tsunami kills over 230,000
iPhone released; Great Recession begins
Michael Jackson dies; Bitcoin created
Curiosity rover lands on Mars; Sandy Hook shooting
January 6 Capitol breach; COVID vaccines roll out globally
He is known by his first and middle name, Willian José, to avoid confusion with other Brazilian footballers named Willian.
He made his senior debut for Grêmio in a Copa Libertadores match.
He scored a hat-trick for Real Sociedad against Sevilla in a 3-2 victory in 2017.
“My job is to be in the box, to be a reference for my teammates.”