

The ambitious Saudi crown prince who launched a seismic economic and social transformation of his kingdom while consolidating unprecedented power.
Mohammed bin Salman, born in 1985, ascended from relative obscurity to become the dominant force in Saudi Arabia, effectively governing as Crown Prince and Prime Minister. The son of King Salman, his rise was meteoric; by 2017, he had sidelined senior rivals to become heir to the throne. He immediately unveiled Vision 2030, a sweeping blueprint to wean the Saudi economy off oil through massive tourism and tech projects like the futuristic city NEOM. Concurrently, he orchestrated a dramatic shift in social policy, lifting the ban on women driving, curbing the powers of the religious police, and opening cinemas. These changes, marketed as modernization, were executed alongside a harsh crackdown on dissent and a controversial foreign policy that included the war in Yemen. His tenure is defined by this stark duality: a bold, youth-oriented reformer at home and an assertive, often ruthless operator on the global stage, making him one of the most consequential and debated leaders in the modern Middle East.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Mohammed was born in 1985, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1985
#1 Movie
Back to the Future
Best Picture
Out of Africa
#1 TV Show
Dynasty
The world at every milestone
Live Aid concerts raise money for Ethiopian famine
Hubble Space Telescope launched; Germany reunifies
Google founded; Clinton impeachment
September 11 attacks transform the world
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Paris climate agreement; same-sex marriage legalized in the US
AI agents go mainstream
He is a fan of the video game Call of Duty and has cited it as an influence on his strategic thinking.
He purchased the most expensive home in the United Kingdom in 2015, a $300 million French chateau-style mansion.
He is the youngest defense minister in the world to have been appointed, taking the role at age 29.
“We want to live a normal life. A life where our religion and our traditions translate into tolerance, so that we coexist with the world and become part of the development of the world.”