

A Florida rapper who turned a jailhouse hobby into a viral, chart-breaking sound built on hypnotic, sliding bass and streetwise hustle.
BossMan Dlow's story is a modern rap fable. While serving time in a Florida county jail in 2019, Devante Milan McCreary began writing and rapping, finding a creative outlet behind bars. Upon release, he dove into the state's vibrant and competitive rap scene, cultivating a sound defined by his deep, drawling delivery and minimalist, bass-heavy production. His 2023 mixtape 'Too Slippery' gained local traction, but it was the 2024 single 'Get in with Me' that catapulted him to national attention. The track's infectious, sliding 808s and direct, hustler's mantra became a massive trend on TikTok and Instagram, pushing it onto the Billboard Hot 100. His rapid ascent was cemented with his debut studio album 'Dlow Curry,' proving the potency of his direct-from-the-streets viral formula.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
BossMan was born in 1998, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1998
#1 Movie
Saving Private Ryan
Best Picture
Shakespeare in Love
#1 TV Show
Seinfeld
The world at every milestone
Google founded; Clinton impeachment
US invades Iraq; Human Genome Project completed
Osama bin Laden killed; Arab Spring sweeps the Middle East
Russia annexes Crimea; Ebola outbreak in West Africa
Donald Trump elected president; Brexit vote
First image of a black hole; Hong Kong protests
He began his rap career seriously while incarcerated in a county jail in 2019.
His stage name incorporates his nickname 'Dlow.'
His breakout track 'Get in with Me' gained momentum through its use in social media challenge videos.
“I'm from the trenches, I'm from the mud, I'm from the struggle.”