
A Florida rapper who turned a jailhouse hobby into a viral, chart-breaking sound built on hypnotic, sliding bass and streetwise hustle.
BossMan Dlow released 'Get in with Me' in 2024, a single that reached the Billboard Hot 100 and became a viral trend on TikTok and Instagram. Devante Milan McCreary began writing and rapping in 2019 while serving time in a Florida county jail. After his release, he immersed himself in the state's competitive rap scene, developing a deep, drawling delivery over minimalist, bass-heavy production. His 2023 mixtape 'Too Slippery' built local buzz. 'Get in with Me' broke through nationally with its sliding 808s and direct hustler's mantra. The song's popularity drove attention to his debut studio album 'Dlow Curry,' released later that year. His rapid ascent demonstrated the power of viral momentum in modern hip-hop. He continues to release music from Florida.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
BossMan was born in 1998, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1998
#1 Movie
Saving Private Ryan
Best Picture
Shakespeare in Love
#1 TV Show
Seinfeld
The world at every milestone
Google founded; Clinton impeachment
US invades Iraq; Human Genome Project completed
Osama bin Laden killed; Arab Spring sweeps the Middle East
Russia annexes Crimea; Ebola outbreak in West Africa
Donald Trump elected president; Brexit vote
First image of a black hole; Hong Kong protests
He began his rap career seriously while incarcerated in a county jail in 2019.
His stage name incorporates his nickname 'Dlow.'
His breakout track 'Get in with Me' gained momentum through its use in social media challenge videos.
“I'm from the trenches, I'm from the mud, I'm from the struggle.”