

A fiercely determined footballer and coach who delivered Port Adelaide's long-awaited first AFL premiership, cementing his place in the club's folklore.
Mark 'Choco' Williams lived football with a combustible passion. His playing career was one of grit and movement, spanning clubs in the SANFL and the nascent AFL, where he was a clever, hard-nosed forward. But his true impact came from the coach's box. Taking the helm at Port Adelaide in 1999, he inherited a talented but unproven squad and infused it with his own relentless spirit. He famously drove his players with the mantra 'They don't hand out premierships at the start of the year,' focusing on ruthless, contested football. The culmination was the 2004 AFL Grand Final, where his team broke through for the club's first AFL flag, a victory that validated not just a season, but his entire uncompromising philosophy. His tenure was a high-wire act of emotion and results, leaving an indelible mark on the Power.
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Mark was born in 1958, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1958
#1 Movie
South Pacific
Best Picture
Gigi
#1 TV Show
Gunsmoke
The world at every milestone
NASA founded
JFK assassinated in Dallas; Martin Luther King's 'I Have a Dream' speech
Voting age lowered to 18 in the US
Nixon resigns the presidency
Apple Computer founded; US bicentennial
Iran hostage crisis begins; Three Mile Island accident
Pan Am Flight 103 bombed over Lockerbie
Google founded; Clinton impeachment
Barack Obama elected first Black US president; financial crisis
Royal wedding of Harry and Meghan; Parkland shooting
He is the son of Fos Williams, a legendary figure and multiple-premiership coach for Port Adelaide in the SANFL.
After his AFL coaching career, he had a successful stint coaching the Port Adelaide Magpies in the SANFL, winning a premiership in 2014.
Williams is known for his colorful and often fiery press conferences during his coaching career.
“They don't hand out premierships at the start of the year.”