

A Seattle rapper who bypassed the music industry to turn an independent song about thrift shopping into a global, Grammy-winning phenomenon.
Macklemore, born Ben Haggerty, built an empire from his Seattle basement. For years, he was a local independent artist, grinding out mixtapes and building a fervent fanbase with his confessional, narrative-driven rhymes and energetic performances. His partnership with producer Ryan Lewis was alchemical, merging pop hooks with deeply personal themes. In 2012, they uploaded 'Thrift Shop' to YouTube, a quirky, saxophone-driven ode to frugality that became a viral tsunami, topping charts worldwide without major label support. The duo's album 'The Heist' tackled addiction, gay rights, and consumerism, winning four Grammys and proving a DIY model could reach the summit. While his post-Lewis work has navigated the complexities of mainstream fame, Macklemore's legacy is that of a disruptor who used the internet's power to make unabashedly earnest music a global commodity.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Macklemore was born in 1983, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1983
#1 Movie
Return of the Jedi
Best Picture
Terms of Endearment
#1 TV Show
60 Minutes
The world at every milestone
Internet adopts TCP/IP, creating the modern internet
Pan Am Flight 103 bombed over Lockerbie
Dolly the sheep cloned
Columbine shooting; Y2K panic builds
September 11 attacks transform the world
Indian Ocean tsunami kills over 230,000
Edward Snowden reveals NSA surveillance programs
ChatGPT goes mainstream; Israel-Hamas war begins
He took his stage name from a childhood nickname given by his father, based on a fictional character named Professor Macklemore.
He has been open about his struggles with drug and alcohol addiction, which he has addressed in songs like 'Starting Over'.
He and Ryan Lewis met when Lewis, a photographer, was hired to shoot Macklemore's album cover.
“The universe is funny. Once you make a decision, it works around that decision.”