

He evolved from a mischievous TV kid into a creative force behind the scenes, shaping film and television projects for a major brand.
Justin Berfield first entered living rooms as the troublemaking Ross Malloy on 'Unhappily Ever After,' but it was his turn as the scheming, aggressive Reese on 'Malcolm in the Middle' that cemented his place in pop culture. Unlike many child actors, Berfield smoothly transitioned away from the spotlight, leveraging his industry knowledge into a significant behind-the-scenes career. He co-founded a production company that caught the eye of Richard Branson's Virgin Group, leading to his role as Chief Creative Officer of Virgin Produced. In that position, he moved from memorizing lines to greenlighting them, overseeing the development of feature films and television series. Berfield's journey reflects a savvy understanding of the entertainment business, trading on-screen antics for executive influence.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Justin was born in 1986, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1986
#1 Movie
Top Gun
Best Picture
Platoon
#1 TV Show
The Cosby Show
The world at every milestone
Challenger disaster; Chernobyl nuclear meltdown
Soviet Union dissolves; World Wide Web goes public
Columbine shooting; Y2K panic builds
Euro currency enters circulation
Indian Ocean tsunami kills over 230,000
iPhone released; Great Recession begins
Donald Trump elected president; Brexit vote
He is the younger brother of actor Lorne Berfield.
He voiced the character of Rocky in the animated film 'The Adventures of Rocky and Bullwinkle'.
His production company J2 Pictures was originally formed with his 'Malcolm in the Middle' co-star Frankie Muniz.
“I learned comedy by playing the biggest idiot in the room.”