
A Brazilian screen icon whose magnetic presence and comedic timing made her the beloved face of the country's most popular telenovelas.
Juliana Paes won the Brazilian public as the lead in the telenovela 'Caminho das Índias' (2009), a role that earned her multiple acting awards. Born in 1979, she began as a model before moving to television. Her breakout in 'Celebridade' (2003) opened the door to a string of major characters in hits like 'Avenida Brasil' (2012). She balances high glamour with relatable vulnerability, making her heroines both aspirational and deeply human. Paes also commanded the stage in a Brazilian production of 'The Producers' and has been a constant presence in advertising. She embodies a joyful, resilient, and stylish spirit that resonates across the country.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Juliana was born in 1979, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1979
#1 Movie
Kramer vs. Kramer
Best Picture
Kramer vs. Kramer
#1 TV Show
Laverne & Shirley
The world at every milestone
Iran hostage crisis begins; Three Mile Island accident
Apple Macintosh introduced
LA riots after Rodney King verdict
Oklahoma City bombing; Windows 95 released
Princess Diana dies in Paris car crash; Harry Potter published
Y2K passes without incident; contested Bush-Gore election
Michael Jackson dies; Bitcoin created
First image of a black hole; Hong Kong protests
Before acting, she was a successful model and was a finalist in the Elite Model Look competition in 1997.
Paes is of Portuguese, Italian, and Indigenous Brazilian ancestry.
She is married to businessman Carlos Eduardo Baptista, and they have two children together.
“My characters are always women with strength, but they are never just one thing.”