For over two decades, his cheerful, accessible film reviews on morning television shaped how America decided what movies to see.
Joel Siegel was the friendly face of film criticism for a generation of Americans who woke up with Good Morning America. His path to the critic's chair was anything but direct; he started as a radio DJ and a sharp-witted advertising copywriter in New York, skills that honed his knack for concise, memorable phrasing. When he joined ABC in the early 1980s, he brought a populist, unpretentious energy to movie reviews, understanding that for most viewers, a film was an investment of time and money, not just art. His segments were less academic lectures and more trusted advice from a knowledgeable friend. Beyond the screen, Siegel was a fierce advocate for cancer research after his own diagnosis, co-founding the charity 'Gilda's Club' in honor of his friend Gilda Radner. His legacy is that of a critic who demystified cinema for the mainstream, making him a household name in a field often dominated by insiders.
1928–1945
Born between the Depression and the end of WWII. Too young to fight, old enough to remember. They became the conformist middle managers of the 1950s — and the civil rights leaders who quietly dismantled Jim Crow.
Joel was born in 1943, placing them squarely in The Silent Generation. The events that shaped this generation — world wars, depression, and rapid industrialization — shaped the world they entered and the choices available to them.
The biggest hits of 1943
#1 Movie
For Whom the Bell Tolls
Best Picture
Casablanca
The world at every milestone
Allies invade Sicily; Battle of Stalingrad ends
Israel declares independence; Berlin Blockade begins
Elvis Presley appears on The Ed Sullivan Show
Fidel Castro takes power in Cuba
Yuri Gagarin becomes the first human in space
Civil Rights Act signed; Beatles arrive in America
US withdraws from Vietnam; Roe v. Wade decided
Internet adopts TCP/IP, creating the modern internet
European Union officially established
US invades Iraq; Human Genome Project completed
iPhone released; Great Recession begins
He wrote advertising copy for Broadway shows, including the famous tagline for 'Annie': 'Tomorrow, tomorrow, I love ya tomorrow!'
He was a close friend of comedian Gilda Radner and was with her the night she met her future husband, Gene Wilder.
He worked as a radio disc jockey under the name 'Joel Southern' early in his career.
“A critic is someone who enters the battlefield after the war is over and shoots the wounded.”