

A Brazilian singer who rode a viral wave of romantic pagode to become a sudden, defining voice for a generation of listeners.
João Fernando Gomes Valério, known simply as João Gomes, erupted onto Brazil's massive music scene not with a whisper, but with a chart-topping roar. Hailing from the state of Pernambuco, he represents a new wave of artists who blend traditional Brazilian rhythms with contemporary production. His debut album, 'Eu tenho a senha,' was a cultural event, capturing the country's mood with its blend of catchy pagode and sertanejo influences. The single 'Meu Pedaço de Pecado' became inescapable in 2021, dominating Brazilian Spotify and even breaking into the global Top 50—a rare feat for a Portuguese-language track at the time. His success story is a testament to the power of digital platforms to catapult regional sounds to international attention, making him a symbol of Brazil's ever-vibrant and evolving musical landscape.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
João was born in 2002, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 2002
#1 Movie
Spider-Man
Best Picture
Chicago
#1 TV Show
Friends
The world at every milestone
Euro currency enters circulation
iPhone released; Great Recession begins
Paris climate agreement; same-sex marriage legalized in the US
Royal wedding of Harry and Meghan; Parkland shooting
COVID-19 pandemic shuts down the world
ChatGPT goes mainstream; Israel-Hamas war begins
He is from Serrita, a municipality in the interior of the state of Pernambuco.
His music is often categorized as 'pagode' or 'sertanejo,' popular genres in Brazil.
“My voice carries the soul of the forró and the beat of today.”