

A singer-songwriter who crafts intimate, guitar-driven pop, he turned a reality show appearance into a sustainable career defined by his own musical voice.
Jeong Se-woon stepped into the public eye as a gentle-voiced contestant on the high-pressure survival show 'Produce 101 Season 2' in 2017. Rather than chasing the fleeting fame of a project group, he leveraged the exposure to launch his true passion: a career as a solo singer-songwriter. His debut later that year introduced a warm, acoustic-driven sound that stood apart from the high-energy K-pop mainstream. He writes and composes much of his own work, offering lyrics that feel like personal diary entries set to melody. This authenticity has cultivated a dedicated fanbase who connect with the emotional clarity in songs like 'It’s You' and 'When It Rains.' More than just a performer, Se-woon has expanded his role in the industry, producing for other artists and showcasing his skills as a multi-instrumentalist, solidifying his place as a respected musical artisan.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Jeong was born in 1997, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1997
#1 Movie
Titanic
Best Picture
Titanic
#1 TV Show
ER
The world at every milestone
Princess Diana dies in Paris car crash; Harry Potter published
Euro currency enters circulation
Deepwater Horizon oil spill; iPad launched
Edward Snowden reveals NSA surveillance programs
Paris climate agreement; same-sex marriage legalized in the US
Royal wedding of Harry and Meghan; Parkland shooting
He is a skilled guitarist and often performs his own guitar parts in recordings and live stages.
He studied Applied Music at Howon University.
Before his solo debut, he was a trainee under Starship Entertainment for several years.
“My music is about the small, warm moments we all feel.”