

The First Daughter who carved her own path as a relatable television voice, connecting with audiences through books and morning conversation.
Jenna Bush Hager grew up in the most public of fishbowls, yet she emerged with a warm, approachable voice entirely her own. Rather than pursue a political life, the daughter of President George W. Bush turned toward storytelling and human connection. She worked as an elementary school teacher and a correspondent for UNICEF, co-authoring a book about a young HIV-positive boy. This narrative drive led her to NBC News, where she evolved from a contributor into the emotional anchor of the 'Today' show's fourth hour. Alongside authoring children's books, her segment 'Read with Jenna' has become a powerful force in the publishing world, turning her book club picks into instant bestsellers. Hager has mastered the art of using her platform not for politics, but for fostering community, literacy, and candid conversation about motherhood and life, endearing her to a broad daytime audience.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Jenna was born in 1981, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1981
#1 Movie
Raiders of the Lost Ark
Best Picture
Chariots of Fire
#1 TV Show
Dallas
The world at every milestone
MTV launches; first Space Shuttle flight; AIDS identified
Challenger disaster; Chernobyl nuclear meltdown
Nelson Mandela elected president of South Africa
Princess Diana dies in Paris car crash; Harry Potter published
Columbine shooting; Y2K panic builds
Euro currency enters circulation
Osama bin Laden killed; Arab Spring sweeps the Middle East
January 6 Capitol breach; COVID vaccines roll out globally
She and her twin sister, Barbara, were the first twins to live in the White House.
She is named after her grandmothers, Jenna Hawkins and Barbara Bush.
She worked as an intern at the National Archives, where she handled historical documents including the U.S. Constitution.
“I think we have to give ourselves grace, and know that we're doing the best we can.”