

A consistent, respected wheelman known as 'The Mayor' for his diplomacy, who conquered NASCAR's crown jewels and now commands the broadcast booth.
Jeff Burton brought a methodical, intelligent approach to the chaos of NASCAR, earning the nickname 'The Mayor' for his reasoned voice in driver meetings and his clean, strategic racing. Part of the storied Burton racing family from Virginia, he broke through with Roush Racing, where his No. 99 car became a perennial contender. His legacy is etched in the sport's most demanding races: he tamed the treacherous Darlington Raceway to win the Southern 500 and conquered the marathon Coca-Cola 600 at Charlotte not once, but twice. Burton was never the flashiest champion, but his 21 Cup wins are a testament to his remarkable consistency and racecraft. After retiring, he smoothly transitioned to the broadcast booth for NBC, where his analytical mind and dry wit have made him one of the most insightful commentators in motorsports, guiding a new generation of fans through the nuances of the sport he helped define.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Jeff was born in 1967, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1967
#1 Movie
The Jungle Book
Best Picture
In the Heat of the Night
#1 TV Show
The Andy Griffith Show
The world at every milestone
Summer of Love in San Francisco; first Super Bowl
Watergate break-in; last Apollo Moon mission
John Lennon shot and killed in New York
Internet adopts TCP/IP, creating the modern internet
Live Aid concerts raise money for Ethiopian famine
Pan Am Flight 103 bombed over Lockerbie
Princess Diana dies in Paris car crash; Harry Potter published
iPhone released; Great Recession begins
#MeToo movement; solar eclipse crosses the US
His nickname, 'The Mayor,' was given by fellow driver Kenny Wallace for his diplomatic manner in driver council meetings.
He and his brother Ward Burton are one of the few pairs of brothers to both win multiple NASCAR Cup Series races.
He made his Cup Series debut in a car owned by his own family, Burton Racing.
His son Harrison and nephew Jeb are both professional NASCAR drivers, continuing the family legacy.
“You have to be able to look in the mirror and know you did everything you could.”