

The Stanford dropout who rejected a $3 billion buyout to build Snapchat, reshaping social media around fleeting, intimate communication.
Evan Spiegel co-founded Snapchat in a Stanford fraternity room, betting against the permanence of Facebook's social graph. His insight was radical for 2011: communication could be more authentic if it disappeared. He famously turned down a colossal acquisition offer from Mark Zuckerberg, a decision that seemed foolish to many but cemented his vision of building an independent company. Spiegel steered Snap Inc. through a turbulent IPO and intense competition from Instagram, doubling down on augmented reality with pioneering lenses and Spectacles. His leadership is marked by a stubborn focus on a young, creative demographic, designing a 'camera company' that prioritizes playfulness and privacy over likes and public feeds, forcing the entire tech industry to reconsider the fundamentals of online interaction.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Evan was born in 1990, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1990
#1 Movie
Home Alone
Best Picture
Dances with Wolves
#1 TV Show
Roseanne
The world at every milestone
Hubble Space Telescope launched; Germany reunifies
Oklahoma City bombing; Windows 95 released
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Barack Obama elected first Black US president; financial crisis
Osama bin Laden killed; Arab Spring sweeps the Middle East
COVID-19 pandemic shuts down the world
He is married to model Miranda Kerr, and they have three children together.
Spiegel holds dual citizenship in the United States and France.
As a teenager, he worked as a Red Bull promoter.
He was a product design major at Stanford University and took the class where the initial idea for Snapchat was developed.
““I think advertising is really going to change. It’s going to be much more fun, and much more like content.””