

An Israeli supermodel who leveraged global fame to become a powerful media personality and businesswoman in her home country.
Bar Refaeli transformed from a teenage model in Tel Aviv into an international sensation, becoming the face of Israeli beauty on the world stage. Her breakthrough came with the Sports Illustrated Swimsuit Issue, a platform she used to achieve mainstream recognition far beyond the fashion industry. Rather than resting on her modeling laurels, Refaeli strategically pivoted to television, becoming the long-running host of 'The X Factor Israel' and a co-host of the 2019 Eurovision Song Contest in Tel Aviv. This move cemented her status as a versatile entertainer and a household name in Israel. Her career is a study in brand building, combining glamour with entrepreneurial ventures and a strong, often outspoken, public presence.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Bar was born in 1985, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1985
#1 Movie
Back to the Future
Best Picture
Out of Africa
#1 TV Show
Dynasty
The world at every milestone
Live Aid concerts raise money for Ethiopian famine
Hubble Space Telescope launched; Germany reunifies
Google founded; Clinton impeachment
September 11 attacks transform the world
US invades Iraq; Human Genome Project completed
Twitter launches; Pluto reclassified as dwarf planet
Paris climate agreement; same-sex marriage legalized in the US
AI agents go mainstream
She began her modeling career at eight months old in a baby clothing advertisement.
She was in a highly publicized relationship with actor Leonardo DiCaprio.
She is a co-owner of the Israeli tech company, MyCheck.
She has been a vocal advocate for Israeli tourism and industry.
“A photograph is a moment. My job is to make that moment look effortless.”