

A burly, plainspoken radio and TV host from the Midwest who gave a populist voice to progressive causes on America's airwaves.
Ed Schultz was an unlikely media star. A former college football player and sportscaster in Fargo, North Dakota, he built a local radio show into a national platform defined by his booming voice and unabashedly liberal, populist perspective. 'The Ed Show,' which aired on MSNBC from 2009 to 2015, stood out for its focus on labor rights, economic inequality, and Middle American concerns, delivered with a tone more akin to a union hall than a coastal newsroom. His background gave him credibility when discussing blue-collar issues, and he frequently clashed with conservative hosts. Before his TV prominence, his syndicated radio program, 'The Ed Schultz Show,' was a major force in progressive talk. While his style could be brash and confrontational, his advocacy for policies like a higher minimum wage and single-payer healthcare carved out a distinct space in the media landscape. His sudden death in 2018 silenced a unique voice that championed progressive politics from deep inside so-called 'flyover country.'
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Ed was born in 1954, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1954
#1 Movie
White Christmas
Best Picture
On the Waterfront
#1 TV Show
I Love Lucy
The world at every milestone
Brown v. Board of Education desegregates US schools
Fidel Castro takes power in Cuba
Summer of Love in San Francisco; first Super Bowl
First Earth Day; The Beatles break up
Watergate break-in; last Apollo Moon mission
Fall of Saigon ends the Vietnam War
Apple Macintosh introduced
Nelson Mandela elected president of South Africa
Indian Ocean tsunami kills over 230,000
Russia annexes Crimea; Ebola outbreak in West Africa
Royal wedding of Harry and Meghan; Parkland shooting
He was a standout quarterback at Minnesota State University Moorhead and briefly considered a professional football career.
He was a registered Republican until the early 1990s, when he switched parties after being affected by the farm crisis.
His radio show was originally broadcast from a studio in his home on Lake Ida, near Detroit Lakes, Minnesota.
He authored a book titled 'Straight Talk from the Heartland: The Truth and Nothing But.'
“The working class is getting hammered by the corporate elite.”