

A ceramic revolutionary who splashed the drab post-war world with bold, geometric patterns and unleashed a new era of art deco tableware.
Clarice Cliff's story is a blast of colour against the industrial grey of the Staffordshire potteries. Starting as an apprentice gilder at 13, she learned the trade from the ground up. Her big break came when she joined the Wilkinson's Royal Staffordshire Pottery, where an encouraging manager gave her discarded 'seconds' to experiment on. Cliff painted them with her now-famous, jazzy patterns—Bizarre, Fantasque, and Crocus—featuring triangles, zigzags, and sunbursts in vivid oranges, yellows, and greens. In the 1930s, she wasn't just a designer; she became a brand, her name stamped on ware marketed directly to a new, modern woman. Cliff managed an all-female team of painters, the 'Bizarre Girls,' and her work transformed pottery from formal dinner services into cheerful, affordable art for daily life. Her designs captured the optimistic, forward-looking spirit of the era and remain highly sought-after by collectors.
1883–1900
Came of age during World War I. Disillusioned by the carnage, they rejected the certainties of the Victorian era and built modernism from the wreckage — in art, literature, and politics.
Clarice was born in 1899, placing them squarely in The Lost Generation. The events that shaped this generation — world wars, depression, and rapid industrialization — shaped the world they entered and the choices available to them.
The biggest hits of 1899
The world at every milestone
New York City opens its first subway line
Titanic sinks on its maiden voyage
The Lusitania is sunk by a German U-boat
Russian Revolution overthrows the tsar; US enters WWI
Women gain the right to vote in the US
Wall Street crashes, triggering the Great Depression
World War II begins; The Wizard of Oz premieres
NATO founded; Mao proclaims the People's Republic of China
Fidel Castro takes power in Cuba
Apollo 11: humans walk on the Moon; Woodstock festival
Watergate break-in; last Apollo Moon mission
During World War II, she produced simple, patriotic pottery with motifs like 'Air Force' and 'Women's Land Army.'
She married the company's co-owner, Colley Shorter, in 1940.
Much of her original hand-painted work was signed simply 'Clarice Cliff.'
“I was told my patterns were too bright and would never sell, but I just went on designing what I liked.”