
His unmistakable bass-baritone voice gave Crash Test Dummies a surreal and philosophical edge, turning folk-rock into something strangely profound.
Brad Roberts wrote 'Mmm Mmm Mmm Mmm' for Crash Test Dummies, the 1993 single that turned his deep bass-baritone into a global alt-rock sound. As chief songwriter and frontman, he wrapped wry existential musings on God, death, and Superman in deceptively catchy melodies. The song made the band a worldwide phenomenon, though in Canada his literary songwriting on earlier tracks like 'Superman's Song' built a lasting reputation. Roberts carved a niche where intellectual curiosity met pop sensibility, all delivered in a voice you could feel in your bones.
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Brad was born in 1964, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1964
#1 Movie
Mary Poppins
Best Picture
My Fair Lady
#1 TV Show
Bonanza
The world at every milestone
Civil Rights Act signed; Beatles arrive in America
Apollo 11: humans walk on the Moon; Woodstock festival
Star Wars premieres; Elvis dies
John Lennon shot and killed in New York
Michael Jackson releases Thriller
Live Aid concerts raise money for Ethiopian famine
Nelson Mandela elected president of South Africa
Indian Ocean tsunami kills over 230,000
Russia annexes Crimea; Ebola outbreak in West Africa
AI reshapes industries; Paris Olympics
He holds a degree in philosophy from the University of Winnipeg.
Before music, Roberts worked as a bartender and a film projectionist.
He is an avid chess player.
The band's name was inspired by a children's educational film about car safety.
“I'm not a trained singer. I just open my mouth and this sound comes out.”