

A genre-bending rap prodigy from Las Vegas whose off-kilter beats and playful, unpredictable flows have made him a defining voice of hip-hop's new wave.
Baby Keem, born Hykeem Carter, emerged not from a traditional music hub but from the sprawl of Las Vegas, crafting his sound in isolation with a producer's ear. His breakthrough was a slow burn; the quirky, minimalist 'Orange Soda' became a platinum sleeper hit in 2019, its catchy, stuttered hook showcasing his instinct for viral melody. As the cousin and frequent collaborator of Kendrick Lamar, Keem operates both within and apart from that towering legacy, carving his own niche with a chaotic, experimental style. His production is skeletal and video-game sharp, over which he deploys a arsenal of voices—from a melodic croon to a frantic, pinched delivery. His 2021 album 'The Melodic Blue' was a critical and commercial arrival, proving his ability to balance left-field creativity with mainstream appeal. More than a sidekick, Keem represents a new generation's embrace of creative control, producing his own tracks and directing his own visuals with a distinct, mischievous aesthetic.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Baby was born in 2000, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 2000
#1 Movie
How the Grinch Stole Christmas
Best Picture
Gladiator
#1 TV Show
Who Wants to Be a Millionaire
The world at every milestone
Y2K passes without incident; contested Bush-Gore election
Hurricane Katrina devastates New Orleans; YouTube launches
Edward Snowden reveals NSA surveillance programs
Donald Trump elected president; Brexit vote
Royal wedding of Harry and Meghan; Parkland shooting
January 6 Capitol breach; COVID vaccines roll out globally
He started producing music at the age of 10 using the GarageBand app on his family's computer.
His stage name 'Keem' is derived from the first part of his given name, Hykeem.
He directed the music videos for several of his own hits, including 'Orange Soda' and 'Family Ties.'
He is the founder of his own record label and creative collective, The Family.
“I'm two years old, I'm two years old, I got a billion streams on my cellular phone.”