

A genre-blending rapper and producer who shot to stardom with chart-topping pop-rap hybrids before courting controversy with unconventional views.
Hailing from Decatur, Georgia, Bobby Ray Simmons Jr., known as B.o.B, emerged as a prodigious talent, producing his own beats and rapping with a melodic, accessible flow. Signing to T.I.'s Grand Hustle label, he exploded onto the scene in 2010 with the Bruno Mars-assisted 'Nothin' on You,' a smooth, heartfelt hit that topped the Billboard Hot 100. He quickly followed with the anthemic 'Airplanes' featuring Hayley Williams, proving his knack for crafting crossover smashes. His debut album, 'B.o.B Presents: The Adventures of Bobby Ray,' showcased his eclectic vision, blending hip-hop, rock, and pop. However, his later career became increasingly defined by his public embrace of flat-Earth conspiracy theories and polemical music, which alienated much of his mainstream audience. His journey reflects the modern trajectory of a digital-age artist, from viral sensation to provocative figure operating outside the industry mainstream.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
B.o.B was born in 1988, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1988
#1 Movie
Rain Man
Best Picture
Rain Man
#1 TV Show
The Cosby Show
The world at every milestone
Pan Am Flight 103 bombed over Lockerbie
European Union officially established
September 11 attacks transform the world
Indian Ocean tsunami kills over 230,000
Twitter launches; Pluto reclassified as dwarf planet
Michael Jackson dies; Bitcoin created
Royal wedding of Harry and Meghan; Parkland shooting
He is a multi-instrumentalist who plays piano, guitar, trumpet, and French horn.
He released a series of mixtapes under the alias 'Bobby Ray' before his major-label debut.
He collaborated with Taylor Swift on the song "Both of Us" from her 2012 album 'Red.'
He independently released an album titled 'The Upside Down' in 2022.
““I'm not a flat-Earther. I'm a 'see for yourself'-er.””