Anitta (singer)
A Brazilian force of nature who blends funk carioca with global pop, strategically conquering markets one viral hit at a time.
Born 1993 (age 33)·Brazilian singer and musician·Birthday: March 30·Millennials
Biography
Larissa de Macedo Machado, known globally as Anitta, engineered her own rise from the favelas of Rio de Janeiro to international stages through sheer hustle and digital savvy. She first captured Brazil with the slinky funk carioca hit 'Show das Poderosas,' but her ambition was hemispheric. Anitta operates as a CEO of her own brand, meticulously planning cross-cultural collaborations—with artists from J Balvin to Madonna—and learning languages to sing directly to new audiences. Her album 'Kisses' served as a multilingual passport, while subsequent releases like 'Versions of Me' showcase her genre-fluid versatility. More than a musician, she is a cultural diplomat for Brazilian funk, a savvy businesswoman, and a vocal figure on social issues, representing a new model of globally-minded, independently-driven pop stardom.
Millennials
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Anitta was born in 1993, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
#1 When Anitta Was Born
The biggest hits of 1993
#1 Movie
Jurassic Park
Best Picture
Schindler's List
#1 TV Show
60 Minutes
Anitta's Life & Times
The world at every milestone
1993Born
European Union officially established
Gas: $1.11/galHome: $86,600Min wage: $4.25/hrPresident: Bill Clinton"I Will Always Love You" — Whitney HoustonBest Picture: Schindler's List
1998Started school
Google founded; Clinton impeachment
Gas: $1.06/galHome: $107,300Min wage: $5.15/hrPresident: Bill Clinton"Too Close" — NextBest Picture: Shakespeare in Love
2006Became a teenager
Twitter launches; Pluto reclassified as dwarf planet
Gas: $2.59/galHome: $174,700Min wage: $5.15/hrPresident: George W. Bush"Bad Day" — Daniel PowterBest Picture: The Departed
2009Could drive
Michael Jackson dies; Bitcoin created
Gas: $2.35/galHome: $148,500Min wage: $7.25/hrPresident: Barack Obama"Boom Boom Pow" — The Black Eyed PeasBest Picture: The Hurt Locker
2011Could vote
Osama bin Laden killed; Arab Spring sweeps the Middle East
Gas: $3.53/galHome: $138,400Min wage: $7.25/hrPresident: Barack Obama"Rolling in the Deep" — AdeleBest Picture: The Artist
2014Turned 21
Russia annexes Crimea; Ebola outbreak in West Africa
Gas: $3.37/galHome: $160,700Min wage: $7.25/hrPresident: Barack Obama"Happy" — Pharrell WilliamsBest Picture: Birdman
2023Turned 30
ChatGPT goes mainstream; Israel-Hamas war begins
Gas: $3.52/galHome: $361,600Min wage: $7.25/hrPresident: Joe Biden"Flowers" — Miley CyrusBest Picture: Oppenheimer
2026Age 33 today
Gas: $3.91/galPresident: Donald Trump
Key Achievements
- She became the first Brazilian artist to hit 1 billion streams on Spotify with her single 'Downtown' featuring J Balvin.
- She won an MTV Europe Music Award for Best Brazilian Act in 2018 and again in 2020.
- Her 2019 album 'Kisses' was released in Portuguese, Spanish, and English to target multiple international markets simultaneously.
- She performed at the 2016 Rio Olympics Closing Ceremony, introducing her music to a global audience of millions.
- She executive produced and starred in the Netflix documentary 'Anitta: Made In Honório,' detailing her life and career.
Did You Know?
Before fame, she worked as a telemarketer and studied tourism in college while performing at local parties.
She is fluent in Portuguese, English, and Spanish, and has recorded songs in Italian, French, and Arabic.
Anitta is a trained dancer and often choreographs her own complex music video routines.
She turned down a contract with a major US label early in her career to maintain creative and financial control.
She owns a production company, Rodamoinho, which manages her projects and develops new talent.
“I don't wait for opportunities. I create my own.”
