André Cassagnes
He turned a simple aluminum powder and a plastic screen into a global phenomenon, the Etch A Sketch, giving generations a magical drawing slate.
1926–2013 (age 87)·French inventor·Birthday: September 23·The Greatest Generation
Biography
André Cassagnes was a French electrical technician whose mind buzzed with invention, from designing kites to creating toys. His eureka moment came in the late 1950s while working with aluminum powder on a factory light plate; he noticed lines could be drawn and erased. This observation became the Etch A Sketch, a red-framed mechanical drawing toy that captivated the world after its 1959 debut. Cassagnes sold the rights to the Ohio Art Company for a modest sum, never becoming extravagantly wealthy from the toy's staggering success. A quiet, practical man, he continued inventing, but his legacy is forever etched in the joy and frustration of millions who twisted those white knobs to create, then shake away, their masterpieces.
The Greatest Generation
1901–1927
Grew up during the Depression, fought World War II, and built the postwar economic boom. Defined by shared sacrifice, institutional trust, and a belief that hard work and loyalty would be rewarded.
André was born in 1926, placing them squarely in The Greatest Generation. The events that shaped this generation — world wars, depression, and rapid industrialization — shaped the world they entered and the choices available to them.
#1 When André Was Born
The biggest hits of 1926
#1 Movie
Ben-Hur: A Tale of the Christ
André's Life & Times
The world at every milestone
1926Born
Robert Goddard launches the first liquid-fueled rocket
President: Calvin Coolidge"Baby Face" — Jan Garber
1931Started school
The Empire State Building opens as the world's tallest
Gas: $0.17/galPresident: Herbert Hoover"Minnie the Moocher" — Cab CallowayBest Picture: Cimarron
1939Became a teenager
World War II begins; The Wizard of Oz premieres
Gas: $0.19/galMin wage: $0.30/hrPresident: Franklin D. Roosevelt"Over the Rainbow" — Judy GarlandBest Picture: Gone with the Wind
1942Could drive
Battle of Midway turns the tide in the Pacific
Gas: $0.20/galHome: $3,175Min wage: $0.30/hrPresident: Franklin D. Roosevelt"White Christmas" — Bing CrosbyBest Picture: Mrs. Miniver
1944Could vote
D-Day: Allied forces land at Normandy
Gas: $0.21/galHome: $3,400Min wage: $0.30/hrPresident: Franklin D. Roosevelt"Swinging on a Star" — Bing CrosbyBest Picture: Going My Way
1947Turned 21
India gains independence; the Dead Sea Scrolls found
Gas: $0.23/galHome: $6,600Min wage: $0.40/hrPresident: Harry S. Truman"Near You" — Francis CraigBest Picture: Gentleman's Agreement
1956Turned 30
Elvis Presley appears on The Ed Sullivan Show
Gas: $0.30/galHome: $10,050Min wage: $1.00/hrPresident: Dwight D. Eisenhower"Heartbreak Hotel" — Elvis PresleyBest Picture: Around the World in 80 Days
1966Turned 40
Star Trek premieres on television
Gas: $0.32/galHome: $14,200Min wage: $1.25/hrPresident: Lyndon B. Johnson"The Ballad of the Green Berets" — SSgt Barry SadlerBest Picture: A Man for All Seasons
1976Turned 50
Apple Computer founded; US bicentennial
Gas: $0.59/galHome: $29,300Min wage: $2.30/hrPresident: Gerald Ford"Silly Love Songs" — WingsBest Picture: Rocky
1986Turned 60
Challenger disaster; Chernobyl nuclear meltdown
Gas: $0.86/galHome: $66,600Min wage: $3.35/hrPresident: Ronald Reagan"That's What Friends Are For" — Dionne & FriendsBest Picture: Platoon
1996Turned 70
Dolly the sheep cloned
Gas: $1.23/galHome: $99,700Min wage: $4.75/hrPresident: Bill Clinton"Macarena" — Los del RioBest Picture: The English Patient
2006Turned 80
Twitter launches; Pluto reclassified as dwarf planet
Gas: $2.59/galHome: $174,700Min wage: $5.15/hrPresident: George W. Bush"Bad Day" — Daniel PowterBest Picture: The Departed
2013Died at 87
Edward Snowden reveals NSA surveillance programs
Gas: $3.53/galHome: $152,800Min wage: $7.25/hrPresident: Barack Obama"Thrift Shop" — Macklemore & Ryan LewisBest Picture: 12 Years a Slave
Key Achievements
- Invented the Etch A Sketch, one of the most iconic and best-selling toys of the 20th century.
- Patented the core mechanical drawing mechanism using aluminum powder and a stylus.
- His invention has remained in continuous production and cultural relevance for over six decades.
Did You Know?
He was a champion kite designer and flyer, winning the World Kite Championship in Dieppe in 1958.
The original name for the Etch A Sketch was 'L'Écran Magique' (The Magic Screen).
He initially sold the rights to his invention for a lump sum and received no ongoing royalties.
“I saw a line drawn in metal dust, and in it, I saw a child's endless possibility.”
