
He rewrote the rules for American basketball prospects by skipping college to play professionally in Europe, paving a new path.
Brandon Jennings scored 55 points as a rookie for the Milwaukee Bucks in 2009, a record for a first-year player at the time. He skipped college to play for Lottomatica Roma in Italy, the first major American prospect to challenge the NBA's apprenticeship system. The Bucks drafted him 10th overall. His style blended flashy handles, fearless shooting, and streetball flair, though consistency eluded him. After stints with several teams, including the Detroit Pistons as a sparkplug sixth man, injuries curtailed his prime. His European detour inspired a generation of players to consider alternative routes to the pros, contributing to the end of the NBA's age-limit rule.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Brandon was born in 1989, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1989
#1 Movie
Batman
Best Picture
Driving Miss Daisy
#1 TV Show
Roseanne
The world at every milestone
Berlin Wall falls; Tiananmen Square protests
Nelson Mandela elected president of South Africa
Euro currency enters circulation
Hurricane Katrina devastates New Orleans; YouTube launches
iPhone released; Great Recession begins
Deepwater Horizon oil spill; iPad launched
First image of a black hole; Hong Kong protests
He wore jersey number 55 for a period with the Milwaukee Bucks in honor of his 55-point rookie game.
Before his professional career, he was named the 2008 Naismith Prep Player of the Year.
He played for the Shanxi Zhongyu Brave Dragons in the Chinese Basketball Association during the 2017-2018 season.
His son, A.J. Jennings, was born in 2013.
“I'm not a player that's going to back down from anybody. That's just not in my blood.”