

The frontman of Phantom Planet who turned a TV theme song into an anthem and built a career on eclectic musical collaboration.
Alex Greenwald began in the spotlight as a teen actor but found his true voice as a musician, shaping the sound of early-2000s alternative rock. As the frontman and rhythm guitarist for Phantom Planet, his band became inextricably linked with a generation when their song 'California' served as the theme for the hit TV series 'The O.C.' Rather than being defined by that pop-culture moment, Greenwald steered the band through stylistic shifts and pursued a wide array of side projects. He formed the moody electronic duo Blackblack, joined the indie collective Phases, and became a frequent creative partner with producer Mark Ronson, contributing vocals and ideas to projects like the album 'Uptown Special.' His career is a map of Los Angeles's collaborative music scene, marked by a restless, genre-blending curiosity.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Alex was born in 1979, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1979
#1 Movie
Kramer vs. Kramer
Best Picture
Kramer vs. Kramer
#1 TV Show
Laverne & Shirley
The world at every milestone
Iran hostage crisis begins; Three Mile Island accident
Apple Macintosh introduced
LA riots after Rodney King verdict
Oklahoma City bombing; Windows 95 released
Princess Diana dies in Paris car crash; Harry Potter published
Y2K passes without incident; contested Bush-Gore election
Michael Jackson dies; Bitcoin created
First image of a black hole; Hong Kong protests
He voiced the character of Tom Sawyer in the 1993 animated film 'The Halloween Tree.'
He was engaged to actress and filmmaker Brie Larson for several years.
He directed music videos for Phantom Planet and other artists.
He made a cameo appearance in the 2004 film 'The Girl Next Door.'
“We wrote 'California' in about ten minutes; it was just a feeling.”