Ad-Rock
The streetwise guitarist and rapper whose sneering energy helped define the Beastie Boys' chaotic, genre-smashing sound.
Born 1966 (age 60)·American rapper, guitarist, and actor·Birthday: October 31·Generation X
Biography
Adam Horovitz, as Ad-Rock, supplied the wiry, confrontational spark to the Beastie Boys, a hardcore band that pivoted to hip-hop. His guitar slashes and nasal, rapid-fire delivery drove era-defining records: 'Licensed to Ill' and 'Paul's Boutique.' Before he could drive, Horovitz had found his tribe in the downtown New York punk scene. The son of playwright Israel Horovitz, he brought a style mixing skate rat and b-boy to the group's sound. After the Beastie Boys ended following MCA's death, Horovitz remained low-key. He produces, remixes, and occasionally acts, carrying the anarchic spirit of the Boys forward.
Generation X
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Ad-Rock was born in 1966, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
#1 When Ad-Rock Was Born
The biggest hits of 1966
#1 Movie
The Bible: In the Beginning
Best Picture
A Man for All Seasons
#1 TV Show
Bonanza
Ad-Rock's Life & Times
The world at every milestone
1966Born
Star Trek premieres on television
Gas: $0.32/galHome: $14,200Min wage: $1.25/hrPresident: Lyndon B. Johnson"The Ballad of the Green Berets" — SSgt Barry SadlerBest Picture: A Man for All Seasons
1971Started school
Voting age lowered to 18 in the US
Gas: $0.36/galHome: $18,100Min wage: $1.60/hrPresident: Richard Nixon"Joy to the World" — Three Dog NightBest Picture: The French Connection
1979Became a teenager
Iran hostage crisis begins; Three Mile Island accident
Gas: $0.86/galHome: $37,900Min wage: $2.90/hrPresident: Jimmy Carter"My Sharona" — The KnackBest Picture: Kramer vs. Kramer
1982Could drive
Michael Jackson releases Thriller
Gas: $1.22/galHome: $55,200Min wage: $3.35/hrPresident: Ronald Reagan"Physical" — Olivia Newton-JohnBest Picture: Gandhi
1984Could vote
Apple Macintosh introduced
Gas: $1.13/galHome: $59,800Min wage: $3.35/hrPresident: Ronald Reagan"When Doves Cry" — PrinceBest Picture: Amadeus
1987Turned 21
Black Monday stock market crash
Gas: $0.90/galHome: $72,400Min wage: $3.35/hrPresident: Ronald Reagan"Walk Like an Egyptian" — The BanglesBest Picture: The Last Emperor
1996Turned 30
Dolly the sheep cloned
Gas: $1.23/galHome: $99,700Min wage: $4.75/hrPresident: Bill Clinton"Macarena" — Los del RioBest Picture: The English Patient
2006Turned 40
Twitter launches; Pluto reclassified as dwarf planet
Gas: $2.59/galHome: $174,700Min wage: $5.15/hrPresident: George W. Bush"Bad Day" — Daniel PowterBest Picture: The Departed
2016Turned 50
Donald Trump elected president; Brexit vote
Gas: $2.14/galHome: $181,700Min wage: $7.25/hrPresident: Barack Obama"Love Yourself" — Justin BieberBest Picture: Moonlight
2026Turned 60
Gas: $3.91/galPresident: Donald Trump
Key Achievements
- Co-wrote and performed on the Beastie Boys' 'Licensed to Ill,' the first hip-hop album to top the Billboard 200 chart.
- His guitar riff drives the seminal track 'Fight for Your Right (to Party),' a punk-rap anthem.
- Won three Grammy Awards as a member of the Beastie Boys, including for the album 'Hello Nasty.'
- Inducted into the Rock and Roll Hall of Fame with the Beastie Boys in 2012.
Did You Know?
He was briefly married to actress Ione Skye in the early 1990s.
Before joining the Beastie Boys, he was in the hardcore punk band The Young and the Useless.
He played a fictionalized version of himself in the 1994 film 'Roadside Prophets.'
He is a dedicated supporter of the charity Food Bank For New York City.
“We're the Beastie Boys, we like to rock the crowd.”
