

A father-son duo whose wholesome, deadpan Costco reviews unexpectedly captured the internet's heart, launching them into wrestling and music.
Andrew 'A.J.' Befumo Jr. and his young son Eric, known as Big Justice, are a study in viral internet alchemy. Their formula was simple: quiet, straightforward reviews of Costco food samples and products, delivered with a father's calm patience and a son's sincere enthusiasm. This unassuming dynamic, a stark contrast to the high-energy chaos of most social media, resonated deeply, amassing millions of followers on TikTok in late 2023. Their sudden fame propelled them from the warehouse aisles into unexpected arenas. They signed with a major management company, released a debut single, and became surprise guests in All Elite Wrestling, where their everyman charm translated perfectly to the theatrical world of sports entertainment. Their story reflects a modern digital fairytale, where authenticity and a specific, shared joy can build a bridge from a local Costco to national pop culture.
2013–present
The children of Millennials. Born into AI, climate crisis, and a pandemic. Still too young for their story to be written, but the world they are inheriting is radically different from any generation before them.
A.J. was born in 2013, placing them squarely in the Generation Alpha. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 2013
#1 Movie
Frozen
Best Picture
12 Years a Slave
#1 TV Show
Sunday Night Football
The world at every milestone
Edward Snowden reveals NSA surveillance programs
Royal wedding of Harry and Meghan; Parkland shooting
Their initial viral video was a review of a Kirkland Signature chocolate chip cookie.
Eric's nickname, 'Big Justice,' comes from his middle name.
They are based in Boca Raton, Florida.
Their wrestling appearances often see them accompanied by AEW star Hook.
“We just try the samples and tell you if they're good.”