William Endfield Steinberg was an American songwriter. He achieved his greatest success in the 1980s with songwriting partner Tom Kelly, together they wrote or co-wrote the No. 1 hits "Like a Virgin" by Madonna (1984), "True Colors" by Cyndi Lauper (1986), "Alone", "So Emotional" by Whitney Houston (1987) and "Eternal Flame". Steinberg and Kelly also wrote or co-wrote the hit songs "I Drove All Night", "I Touch Myself" by Divinyls (1990) and "I'll Stand by You" by The Pretenders (1994).
