

A self-styled 'hustler' from a humble background who climbed Kenya's political ladder to become president, championing a bottom-up economic model.
William Ruto's story is central to modern Kenya's political mythology: a boy who sold chickens by the roadside who now occupies State House. His rise was fueled by a combination of sharp political instincts, a formidable grassroots network, and a reputation as a tenacious fighter. Initially a key ally of former President Mwai Kibaki, Ruto later forged a powerful, if unlikely, alliance with his former rival Raila Odinga to secure the presidency in 2022, after a previous election loss. His tenure has been defined by an ambitious, and often contentious, push to redefine Kenya's economic priorities under the banner of 'Bottom-Up Transformation.' This agenda focuses on taxing the wealthy to fund subsidies for farmers and small traders, a direct reflection of his own narrative. Ruto has also positioned Kenya as a vocal leader on the African continent and in global climate discussions, even as he grapples with domestic pressures over the high cost of living and demands for constitutional reform.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
William was born in 1966, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1966
#1 Movie
The Bible: In the Beginning
Best Picture
A Man for All Seasons
#1 TV Show
Bonanza
The world at every milestone
Star Trek premieres on television
Voting age lowered to 18 in the US
Iran hostage crisis begins; Three Mile Island accident
Michael Jackson releases Thriller
Apple Macintosh introduced
Black Monday stock market crash
Dolly the sheep cloned
Twitter launches; Pluto reclassified as dwarf planet
Donald Trump elected president; Brexit vote
He holds a PhD in Plant Ecology from the University of Nairobi, with his thesis focusing on plant diversity.
Ruto is a devout Christian and often references his faith in his speeches.
Before politics, he was a teacher and also bred and sold chickens to fund his education.
He faced charges at the International Criminal Court for crimes against humanity related to the 2007-08 post-election violence; the case was later vacated due to insufficient evidence.
“We are looking at a future where the son of a peasant, the son of a person who is selling peanuts, can become the president of Kenya.”