

A pioneering force in live-streaming who rose from retail jobs to become a top-tier gaming personality and a powerful executive co-owning 100 Thieves.
Rachell 'Valkyrae' Hofstetter’s story is a digital-age fairytale. Before she was one of the world's most-watched streamers, she was working at a GameStop and a sushi restaurant, streaming games like 'Counter-Strike' and 'World of Warcraft' to a handful of viewers for fun. Her breakthrough came with the explosive popularity of 'Fortnite' and later, the social deduction game 'Among Us,' where her expressive reactions and genuine camaraderie with other creators captivated millions. Valkyrae’s ascent was historic; in 2020, she was crowned YouTube's top live-streamer, a landmark moment for women in a male-dominated space. Her influence extended beyond the screen when she became a co-owner of the lifestyle and gaming brand 100 Thieves, leveraging her business acumen to help shape the company. As the founder of Hihi Studios, she continues to build her own media empire, proving that streamers are not just entertainers but formidable entrepreneurs.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Valkyrae was born in 1992, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1992
#1 Movie
Aladdin
Best Picture
Unforgiven
#1 TV Show
60 Minutes
The world at every milestone
LA riots after Rodney King verdict
Princess Diana dies in Paris car crash; Harry Potter published
Hurricane Katrina devastates New Orleans; YouTube launches
Barack Obama elected first Black US president; financial crisis
Deepwater Horizon oil spill; iPad launched
Edward Snowden reveals NSA surveillance programs
Russia invades Ukraine; Queen Elizabeth II dies
She is of Filipino and German descent.
Valkyrae's first job was at a Chuck E. Cheese's restaurant.
She is a big fan of the 'Harry Potter' series and has a Hogwarts house tattoo (she's a Hufflepuff).
She initially kept her streaming a secret from her family, who found out through a news article.
““I just want to show people that it doesn’t matter where you come from, you can do anything.””