
A high-energy DJ who turned cake-throwing and crowd-surfing in an inflatable raft into a global electronic music empire.
Steve Aoki engineered a spectacle. The son of Benihana founder Rocky Aoki, he started in the punk and hardcore scene, founding Dim Mak Records in 1996. He pivoted to electronic dance music and transformed the DJ from a background figure into a hyper-kinetic centerpiece. His live shows featured cake launches into the crowd and rides over audiences in an inflatable raft. Aoki combined that visceral theater with a shrewd ear for crossover hits, propelling himself from club stages to headlining massive festivals. Beyond the decks, he raised money for brain science research and other charitable causes. He made the DJ the centerpiece of a global party.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Steve was born in 1977, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1977
#1 Movie
Star Wars
Best Picture
Annie Hall
#1 TV Show
Happy Days
The world at every milestone
Star Wars premieres; Elvis dies
Michael Jackson releases Thriller
Hubble Space Telescope launched; Germany reunifies
European Union officially established
Oklahoma City bombing; Windows 95 released
Google founded; Clinton impeachment
iPhone released; Great Recession begins
#MeToo movement; solar eclipse crosses the US
He is a graduate of the University of California, Santa Barbara with dual degrees in feminist studies and sociology.
His sister, Devon Aoki, is a well-known model and actress.
Aoki is a dedicated philanthropist whose Aoki Foundation supports organizations in brain science and research.
He is a vegan and has invested in several plant-based food companies.
“I'm not a businessman; I'm a business, man.”