

A French mischief-maker who turned elaborate, surreal public pranks into a global internet art form and advocacy platform.
Rémi Gaillard is a pioneer of the early, wild-west internet video scene, a man who built a career on audacity and a straight face. Starting in the early 2000s, long before YouTube was a career path, his homemade videos of elaborate, often sports-themed public stunts—like pretending to be a podium finisher at a real marathon—spread like wildfire. His signature tagline, 'C'est en faisant n'importe quoi qu'on devient n'importe qui' (It's by doing whatever that you become whoever), became a mantra for a certain kind of creative chaos. What began as pure, absurdist comedy evolved. Gaillard began weaving in subtle social commentary and, more prominently, became a vocal animal rights activist, using his massive platform to promote adoption and condemn animal cruelty. His work blurs the line between prankster, performance artist, and activist.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Rémi was born in 1975, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1975
#1 Movie
Jaws
Best Picture
One Flew Over the Cuckoo's Nest
#1 TV Show
All in the Family
The world at every milestone
Fall of Saigon ends the Vietnam War
John Lennon shot and killed in New York
Pan Am Flight 103 bombed over Lockerbie
Soviet Union dissolves; World Wide Web goes public
European Union officially established
Dolly the sheep cloned
Hurricane Katrina devastates New Orleans; YouTube launches
Paris climate agreement; same-sex marriage legalized in the US
AI agents go mainstream
Many of his early pranks were filmed in and around his hometown of Montpellier, France.
He has been fined and faced legal action for some of his more disruptive public stunts.
Gaillard is a dedicated vegan and frequently features rescue animals in his videos.
One of his most famous pranks involved wearing a full kangaroo costume and hopping around a professional tennis court during a match.
“It's by doing whatever that you become whoever.”