
A Brooklyn drill pioneer whose gritty voice and UK-inspired beats defined a raw new sound for New York's streets before his life was cut short.
Pop Smoke's 2019 breakout single 'Welcome to the Party' introduced a darker, minimalist drill sound from London, stamped with his gravelly baritone. Born Bashar Barakah Jackson in 1999 in Brooklyn's Canarsie neighborhood, he moved with relentless pace, releasing the mixtape 'Meet the Woo' and collaborating with rap's elite. His debut album vision, 'Shoot for the Stars, Aim for the Moon,' was left unfinished when he was killed during a home invasion in Los Angeles in February 2020. Posthumous completion of that album turned it into a monumental success. He became a foundational voice of a movement.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Pop was born in 1999, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1999
#1 Movie
Star Wars: Episode I
Best Picture
American Beauty
#1 TV Show
ER
The world at every milestone
Columbine shooting; Y2K panic builds
Indian Ocean tsunami kills over 230,000
Curiosity rover lands on Mars; Sandy Hook shooting
Paris climate agreement; same-sex marriage legalized in the US
#MeToo movement; solar eclipse crosses the US
COVID-19 pandemic shuts down the world
He was a childhood friend of fellow Brooklyn rapper Fivio Foreign.
His stage name came from a childhood nickname; 'Pop' for popping off (fighting) and 'Smoke' for his ability to evade police.
He recorded his early hits, including 'Welcome to the Party,' in a makeshift studio in a Brooklyn Airbnb.
He was a fan of the UK drill scene and directly collaborated with UK producer 808Melo, who crafted his signature sound.
“I came in this bitch with a purpose, I'm never nervous.”