

A Swedish pop powerhouse who turned infectious dance beats into a soundtrack for European clubs and radio waves for over a decade.
Petra Marklund's voice found its way into recording studios when she was barely a teenager, setting the stage for a career that would define a certain strand of 2000s Europop. Adopting the moniker September, she broke through with the irrepressibly catchy "La La La," a song that announced her talent for crafting euphoric, floor-filling anthems. Over the next ten years, she released a string of albums that cemented her status in Sweden and beyond, her music a blend of pulsing synths and heartfelt, direct lyricism. While the September project concluded in 2012, Marklund seamlessly transitioned, using her birth name for more personal songwriting and stepping into the role of a television host, proving her artistic versatility extends far beyond the DJ booth.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Petra was born in 1984, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1984
#1 Movie
Beverly Hills Cop
Best Picture
Amadeus
#1 TV Show
Dallas
The world at every milestone
Apple Macintosh introduced
Berlin Wall falls; Tiananmen Square protests
Princess Diana dies in Paris car crash; Harry Potter published
Y2K passes without incident; contested Bush-Gore election
Euro currency enters circulation
Hurricane Katrina devastates New Orleans; YouTube launches
Russia annexes Crimea; Ebola outbreak in West Africa
AI reshapes industries; Paris Olympics
She began recording in professional studios at the age of twelve.
Her stage name 'September' was chosen by her first producer, Jonas von der Burg.
She co-hosted the Swedish television show 'Så mycket bättre' (So Much Better).
“A good pop song should feel like a burst of light in a dark room.”