

A conservative economist who nearly upended Colombia's peace process, mounting the strongest electoral challenge to the historic Santos administration.
Óscar Iván Zuluaga emerged as a key political figure in Colombia as a standard-bearer for the right-wing opposition led by former President Álvaro Uribe. A trained economist with a background in finance, his 2014 presidential campaign became a referendum on the ongoing peace negotiations between the government and FARC guerrillas. Zuluaga ran on a platform of hardline security and skepticism toward the talks, tapping into deep-seated fears among many Colombians. He stunned the political establishment by winning the first round of voting, forcing a runoff against the incumbent, Juan Manuel Santos, who championed the peace process. The election transformed into a stark choice between continuity of war or a risky pursuit of peace. While Zuluaga ultimately lost, his strong showing demonstrated the potent and polarized forces shaping modern Colombian politics and set the stage for continued opposition to the landmark deal that followed.
1946–1964
The largest generation in history at the time. Shaped by postwar prosperity, the Vietnam War, the sexual revolution, and Watergate. They questioned every institution their parents built — then ran them.
Óscar was born in 1959, placing them squarely in the Baby Boomers. The events that shaped this generation — postwar prosperity, civil rights, Vietnam, and the counterculture — shaped the world they entered and the choices available to them.
The biggest hits of 1959
#1 Movie
Ben-Hur
Best Picture
Ben-Hur
#1 TV Show
Gunsmoke
The world at every milestone
Fidel Castro takes power in Cuba
Civil Rights Act signed; Beatles arrive in America
Watergate break-in; last Apollo Moon mission
Fall of Saigon ends the Vietnam War
Star Wars premieres; Elvis dies
John Lennon shot and killed in New York
Berlin Wall falls; Tiananmen Square protests
Columbine shooting; Y2K panic builds
Michael Jackson dies; Bitcoin created
First image of a black hole; Hong Kong protests
Before politics, he had a long career in the private sector, including working for the Colombian cement company Cementos del Valle.
His 2014 campaign was marred by a scandal involving alleged illegal surveillance, which led to the arrest of one of his top aides.
He is known for his deep, measured speaking voice and technocratic style.
Zuluaga holds a degree in Economics from the University of Antioquia.
“A strong economy is the foundation for a secure and peaceful Colombia.”