
A tenacious American tennis pro who traded the tour's spotlight to build a candid media platform for athletes' real stories.
Noah Rubin won the Wimbledon junior title in 2014, announcing himself as a promising talent. As a professional, he fought through grueling matches to four ATP Challenger titles, pushing top players with a relentless, scrappy style. Rubin often spoke about the circuit's physical and mental toll—the loneliness and financial strain behind the glamour. He founded 'Behind the Racquet,' a social media initiative and podcast giving players a raw platform to discuss mental health and life on the road. This project, born from his own experiences, reshaped conversations in tennis and established him as a thoughtful voice advocating for change, extending his impact beyond the baseline.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Noah was born in 1996, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1996
#1 Movie
Independence Day
Best Picture
The English Patient
#1 TV Show
ER
The world at every milestone
Dolly the sheep cloned
September 11 attacks transform the world
Michael Jackson dies; Bitcoin created
Curiosity rover lands on Mars; Sandy Hook shooting
Russia annexes Crimea; Ebola outbreak in West Africa
#MeToo movement; solar eclipse crosses the US
He stands at 5'9", which is considered relatively short for a modern professional tennis player.
He was coached in his early years by former top-10 player Jay Berger.
He played college tennis for one year at Wake Forest University before turning pro.
“The system is broken, and I won't be quiet about it.”