

A foundational figure in R&B and hip-hop who helped shape the boy band era and then forged a harder new jack swing sound.
Michael Bivins emerged from the housing projects of Boston as a teenager with a smooth voice and sharp business mind. He was a cornerstone of New Edition, the group that defined the modern boy band template in the 1980s with hits like 'Candy Girl'. When internal tensions fractured the group, Bivins didn't just move on—he engineered a new direction. Teaming with fellow members Ricky Bell and Ronnie DeVoe, he created Bell Biv DeVoe. With Bivins as the de facto manager and conceptual force, BBD unleashed 'Poison', a track that fused R&B melody with hip-hop grit and became the anthem of the new jack swing movement. His acumen extended beyond performing; he founded Biv 10 Records, discovering and developing acts like Another Bad Creation and Boyz II Men, helping usher in the 90s golden age of vocal harmony groups. Bivins's legacy is that of a dual-threat: a performer who helped soundtrack a generation and an astute businessman who helped build its roster.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Michael was born in 1968, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1968
#1 Movie
2001: A Space Odyssey
Best Picture
Oliver!
#1 TV Show
The Andy Griffith Show
The world at every milestone
Martin Luther King Jr. and Robert Kennedy assassinated
US withdraws from Vietnam; Roe v. Wade decided
MTV launches; first Space Shuttle flight; AIDS identified
Apple Macintosh introduced
Challenger disaster; Chernobyl nuclear meltdown
Berlin Wall falls; Tiananmen Square protests
Google founded; Clinton impeachment
Barack Obama elected first Black US president; financial crisis
Royal wedding of Harry and Meghan; Parkland shooting
His nickname in the music industry is "Biv".
He was instrumental in securing New Edition's first record deal by persistently calling a producer from a payphone.
He turned down an opportunity to sign the group TLC to his label.
He made a cameo appearance in the film 'Mo' Money' starring Damon Wayans.
“We took the melody of New Edition and added the street edge of the hip-hop that was going on at the time.”