

From reality TV winner to a multi-hyphenate powerhouse, she broke boundaries as the first Filipina to stride down the Arab Fashion Week runway.
Maymay Entrata's story is a modern blueprint for building an empire from a single spotlight. Her victory on Pinoy Big Brother in 2017 was just the ignition. Rather than fading, she parlayed that public affection into a multi-faceted career with strategic savvy. She didn't just act or sing; she became a brand, seamlessly moving from hit television dramas and films to releasing music that topped charts. Her fashion sense turned into influence, leading to a historic invitation to walk at Arab Fashion Week—a first for a Filipina. This move wasn't mere celebrity endorsement; it signaled her arrival as a cultural exporter. Entrata embodies a new generation of Filipino entertainer: digitally native, visually astute, and in relentless control of her expanding universe.
1997–2012
Born into smartphones, social media, and school shootings. The most diverse generation in history. Pragmatic about money, fluid about identity, anxious about the climate. They do not remember a world before the internet.
Maymay was born in 1997, placing them squarely in the Generation Z. The events that shaped this generation — social media, climate anxiety, and a pandemic — shaped the world they entered and the choices available to them.
The biggest hits of 1997
#1 Movie
Titanic
Best Picture
Titanic
#1 TV Show
ER
The world at every milestone
Princess Diana dies in Paris car crash; Harry Potter published
Euro currency enters circulation
Deepwater Horizon oil spill; iPad launched
Edward Snowden reveals NSA surveillance programs
Paris climate agreement; same-sex marriage legalized in the US
Royal wedding of Harry and Meghan; Parkland shooting
Her real name is Marydale Entrata, and 'Maymay' is a childhood nickname.
She is of mixed Filipino and American descent.
Before fame, she worked at a family-owned car wash business in Cagayan de Oro.
“My audience gave me this career, so I work to give it back to them.”