

He is the self-proclaimed 'devil' of professional wrestling, a master manipulator whose record-breaking title reign proved he could back up his endless trash talk.
Maxwell Jacob Friedman, known universally as MJF, didn't just enter professional wrestling; he declared war on its perceived niceties. Hailing from Plainview, New York, he cultivated a persona of arrogant, old-school villainy, dripping in fur coats and scathing promos that felt ripped from a bygone era. His ascent in All Elite Wrestling was a calculated campaign of betrayal and boastfulness, positioning him as the company's most despised figure. That hatred became his fuel, culminating in a historic, lengthy run as AEW World Champion where he defended the title not just with technical skill, but with psychological warfare, cementing his status as the industry's premier antagonist.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Maxwell was born in 1996, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1996
#1 Movie
Independence Day
Best Picture
The English Patient
#1 TV Show
ER
The world at every milestone
Dolly the sheep cloned
September 11 attacks transform the world
Michael Jackson dies; Bitcoin created
Curiosity rover lands on Mars; Sandy Hook shooting
Russia annexes Crimea; Ebola outbreak in West Africa
#MeToo movement; solar eclipse crosses the US
He is a trained actor and attended New York's famed Professional Performing Arts School.
He cites 'Rowdy' Roddy Piper as his primary inspiration for his wrestling character.
He began his wrestling career at the age of 16, training under WWE Hall of Famer Pat Buck.
He is known for wearing a custom 'Salt of the Earth' scarf to the ring, a phrase that became his trademark.
“I'm better than you, and you know it.”