

A shrewd Italian tactician who mastered the art of winning, guiding Juventus to a historic domestic double-double with pragmatic, effective football.
Massimiliano 'Max' Allegri represents the modern Italian football manager in its purest form: a pragmatist obsessed with results. His own playing career as a midfielder was solid but unspectacular, a background that seems to have forged a coach with no time for sentimentality. Allegri first made his name at Cagliari, winning Serie A's Coach of the Year award, but it was at AC Milan where he announced himself as a top-tier manager, delivering a Scudetto in his first season. His true legacy, however, was built at Juventus. Taking over a team that had won three straight titles, he was tasked not with rebuilding but with evolving. He did so masterfully, shifting the team's tactical identity and leading them to five consecutive Serie A titles and four Coppa Italia triumphs. His Juve sides were defined by flexibility, defensive solidity, and a cold efficiency that often overwhelmed opponents. While his style sometimes drew criticism for a lack of flair, his record—including two Champions League finals—speaks for itself. After a hiatus, he returned to Juventus, proving the club's enduring faith in his ability to deliver silverware.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Massimiliano was born in 1967, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1967
#1 Movie
The Jungle Book
Best Picture
In the Heat of the Night
#1 TV Show
The Andy Griffith Show
The world at every milestone
Summer of Love in San Francisco; first Super Bowl
Watergate break-in; last Apollo Moon mission
John Lennon shot and killed in New York
Internet adopts TCP/IP, creating the modern internet
Live Aid concerts raise money for Ethiopian famine
Pan Am Flight 103 bombed over Lockerbie
Princess Diana dies in Paris car crash; Harry Potter published
iPhone released; Great Recession begins
#MeToo movement; solar eclipse crosses the US
He is a qualified lawyer, having completed his degree while still a professional footballer.
Allegri is known for his superstitious rituals, including always leaving the dressing room last before a match.
He famously smoked cigarettes during press conferences while manager of AC Milan.
“Football is the most important of the less important things.”