Marzia Kjellberg
An Italian digital pioneer who transformed YouTube fame into a sustainable brand focused on minimalist design and literature.
Born 1992 (age 34)·Italian businesswoman·Birthday: October 21·Millennials
Biography
Marzia Kjellberg, known online for years as CutiePieMarzia, began as part of YouTube's first wave of lifestyle creators. From her home in Italy, she created gentle, aesthetically focused content about beauty, fashion, and daily life that cultivated a deeply loyal international audience. Unlike many peers, she consciously stepped away from the platform at its peak, deleting her channel in 2018 to pursue a quieter, more intentional creative life. This move underscored her independence. She channeled her sensibility into tangible ventures: authoring a series of illustrated children's books, launching a minimalist clothing line, and co-founding a brand centered on neutral, high-quality homewares. Kjellberg's story is one of controlled evolution, demonstrating how internet influence can be leveraged to build offline, design-focused businesses on one's own terms.
Millennials
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Marzia was born in 1992, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
#1 When Marzia Was Born
The biggest hits of 1992
#1 Movie
Aladdin
Best Picture
Unforgiven
#1 TV Show
60 Minutes
Marzia's Life & Times
The world at every milestone
1992Born
LA riots after Rodney King verdict
Gas: $1.13/galHome: $84,300Min wage: $4.25/hrPresident: George H.W. Bush"End of the Road" — Boyz II MenBest Picture: Unforgiven
1997Started school
Princess Diana dies in Paris car crash; Harry Potter published
Gas: $1.23/galHome: $104,100Min wage: $5.15/hrPresident: Bill Clinton"Candle in the Wind 1997" — Elton JohnBest Picture: Titanic
2005Became a teenager
Hurricane Katrina devastates New Orleans; YouTube launches
Gas: $2.30/galHome: $167,500Min wage: $5.15/hrPresident: George W. Bush"We Belong Together" — Mariah CareyBest Picture: Crash
2008Could drive
Barack Obama elected first Black US president; financial crisis
Gas: $3.27/galHome: $153,100Min wage: $6.55/hrPresident: George W. Bush"Low" — Flo RidaBest Picture: Slumdog Millionaire
2010Could vote
Deepwater Horizon oil spill; iPad launched
Gas: $2.79/galHome: $147,800Min wage: $7.25/hrPresident: Barack Obama"Tik Tok" — KeshaBest Picture: The King's Speech
2013Turned 21
Edward Snowden reveals NSA surveillance programs
Gas: $3.53/galHome: $152,800Min wage: $7.25/hrPresident: Barack Obama"Thrift Shop" — Macklemore & Ryan LewisBest Picture: 12 Years a Slave
2022Turned 30
Russia invades Ukraine; Queen Elizabeth II dies
Gas: $3.97/galHome: $348,700Min wage: $7.25/hrPresident: Joe Biden"As It Was" — Harry StylesBest Picture: Everything Everywhere All at Once
2026Age 34 today
Gas: $3.91/galPresident: Donald Trump
Key Achievements
- Built one of the earliest and most influential lifestyle channels on YouTube, amassing millions of subscribers.
- Authored and illustrated a series of children's books, including 'The Little World of Liz Climo' (though she is not Liz Climo, she has her own book series).
- Co-founded the lifestyle and homeware brand 'Myself,' known for its minimalist and sustainable products.
Did You Know?
She is fluent in Italian, English, and Japanese.
She married fellow YouTuber Felix 'PewDiePie' Kjellberg in 2019.
She studied architecture in university before focusing on her online career full-time.
“I think it's important to have a balance between the digital world and the real world.”
