

A lone programmer who built a digital universe in his bedroom, creating the best-selling video game of all time.
Markus Persson, known universally by his online alias Notch, is the architect of a modern phenomenon. A self-taught coder from Stockholm, he worked by day at a photo-sharing website while tinkering with game ideas at night. In 2009, he began releasing early versions of a block-based building game inspired by his love of classics like Dwarf Fortress. Minecraft, with its open-ended, pixelated world, was an instant hit within the online gaming community. Persson, operating through his newly formed company Mojang, engaged directly with players, shaping the game based on their feedback. The game's sales exploded, defying all industry logic. In a move that stunned the business world, he sold Mojang and the Minecraft intellectual property to Microsoft in 2014 for $2.5 billion. Persson's story represents the ultimate indie developer fantasy, but his subsequent retreat from the public eye highlights the complex weight of creating a global cultural touchstone.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Markus was born in 1979, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1979
#1 Movie
Kramer vs. Kramer
Best Picture
Kramer vs. Kramer
#1 TV Show
Laverne & Shirley
The world at every milestone
Iran hostage crisis begins; Three Mile Island accident
Apple Macintosh introduced
LA riots after Rodney King verdict
Oklahoma City bombing; Windows 95 released
Princess Diana dies in Paris car crash; Harry Potter published
Y2K passes without incident; contested Bush-Gore election
Michael Jackson dies; Bitcoin created
First image of a black hole; Hong Kong protests
He held a party called 'Party of the Century' in 2015, renting out the entire Luxor Hotel in Las Vegas.
He once bid over $100,000 in a charity auction to have dinner with game developer legend Warren Spector.
The iconic Creeper enemy in Minecraft was created due to a coding error when modeling a pig.
“It's not about the graphics, it's about the gameplay.”