

A versatile Argentine winger whose career was a transatlantic journey, finding his greatest success and adoration in the passionate football culture of Italy.
Mario Santana's football story is one of adaptation and flair, a journey from the streets of Buenos Aires to becoming a cult hero in Italy. A classic right-footed winger blessed with pace and a dangerous cross, he began his career in Argentina before making the pivotal move to Europe in 2001. After early years in Greece, he found his true home in Serie A. His peak came with Fiorentina from 2005 to 2011, where his work rate, technical ability, and crucial goals made him a fan favorite at the Artemio Franchi. He was instrumental in the Viola's runs in the Champions League, embodying the team's spirited and attractive style under manager Cesare Prandelli. Santana's career later took him across several other Italian clubs, each move marked by his professional consistency. Now, he has returned to the grassroots, channeling his experience into coaching.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Mario was born in 1981, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1981
#1 Movie
Raiders of the Lost Ark
Best Picture
Chariots of Fire
#1 TV Show
Dallas
The world at every milestone
MTV launches; first Space Shuttle flight; AIDS identified
Challenger disaster; Chernobyl nuclear meltdown
Nelson Mandela elected president of South Africa
Princess Diana dies in Paris car crash; Harry Potter published
Columbine shooting; Y2K panic builds
Euro currency enters circulation
Osama bin Laden killed; Arab Spring sweeps the Middle East
January 6 Capitol breach; COVID vaccines roll out globally
He scored his first goal for the Argentine national team against Uruguay in 2004.
He played for both major clubs in Buenos Aires—River Plate and Vélez Sarsfield—early in his career.
After retiring, he began his coaching career in Italy with an amateur club, Palermo Calcio Popolare.
“You have to adapt to the league, to the country, to the style of football.”