
An Austrian skiing machine whose unprecedented eight straight World Cup titles redefined the meaning of dominance in alpine sports.
Marcel Hirscher won eight consecutive overall World Cup titles from 2012 to 2019, a decade of supremacy in alpine skiing. Born in Austria in 1989, he progressed quickly through junior circuits. His mastery rested on technical perfection in slalom and giant slalom, where his compact frame and explosive turns created insurmountable margins. An Olympic gold medal eluded him until 2018. He retired at age 30, still at the peak of his powers, leaving a void in the sport.
1981–1996
The first digital natives. Grew up with the internet, came of age during 9/11 and the 2008 crash. Highly educated, deeply indebted, slower to marry and buy houses. Redefined work, identity, and what it means to be an adult.
Marcel was born in 1989, placing them squarely in the Millennials. The events that shaped this generation — the internet revolution, 9/11, and the 2008 financial crisis — shaped the world they entered and the choices available to them.
The biggest hits of 1989
#1 Movie
Batman
Best Picture
Driving Miss Daisy
#1 TV Show
Roseanne
The world at every milestone
Berlin Wall falls; Tiananmen Square protests
Nelson Mandela elected president of South Africa
Euro currency enters circulation
Hurricane Katrina devastates New Orleans; YouTube launches
iPhone released; Great Recession begins
Deepwater Horizon oil spill; iPad launched
First image of a black hole; Hong Kong protests
His mother is Austrian and his father is Dutch, which is why he holds dual citizenship.
He once broke his ankle so severely in a training crash that doctors considered amputation.
He owns a company that produces high-end ski bindings and other equipment.
““I always try to be better than the Marcel from yesterday.””