

A lethal finisher known as Zague, he became a symbol of Club América's dominance and a beloved figure in Mexican football.
Born in Mexico City to a Brazilian footballer father, Luís Roberto Alves inherited a flair for the game that would define an era. He emerged not just as a striker but as an emblem of Club América, where he spent the bulk of his career, forging a deep bond with the fans who chanted his nickname, Zague. His game was defined by a poacher's instinct and a cool head in front of goal, making him a constant threat in the box. Alves was a central figure in América's golden period of the late 1980s and early 1990s, a time of league titles and intense rivalries. His legacy is that of a pure goal-scorer whose loyalty and effectiveness made him a permanent part of the club's storied history.
1965–1980
The latchkey kids. Raised during divorce, recession, and the end of the Cold War. Skeptical, self-reliant, media-literate. They invented indie culture, grunge, and the early internet — then watched the Boomers take credit.
Luís was born in 1967, placing them squarely in the Generation X. The events that shaped this generation — economic uncertainty, the end of the Cold War, and the rise of personal computing — shaped the world they entered and the choices available to them.
The biggest hits of 1967
#1 Movie
The Jungle Book
Best Picture
In the Heat of the Night
#1 TV Show
The Andy Griffith Show
The world at every milestone
Summer of Love in San Francisco; first Super Bowl
Watergate break-in; last Apollo Moon mission
John Lennon shot and killed in New York
Internet adopts TCP/IP, creating the modern internet
Live Aid concerts raise money for Ethiopian famine
Pan Am Flight 103 bombed over Lockerbie
Princess Diana dies in Paris car crash; Harry Potter published
iPhone released; Great Recession begins
#MeToo movement; solar eclipse crosses the US
His nickname 'Zague' was inherited from his father, who also played professionally.
He holds Brazilian citizenship through his father, despite being born in and representing Mexico.
He is one of the few players to have scored over 100 goals for Club América.
“For América, I gave my heart and my goals.”